In a statistics of nearly 500 people, only 4% of users like bare cellphone directly, 35% of users have 2-5 mobile phone cases, and 20% of users have more than 10 mobile phone cases.
There are also a variety of mobile phone cases that everyone likes. In terms of materials, there are not only ultra-thin anti-fall and anti-fingerprint TPU materials, liquid silicone, PU leather, but also newly emerging Kevlar carbon fiber shells, armor case and so on.
However, for many people, the phone case is not a utility, but an ornament. Often we can know who its owner is through a mobile phone case.
For example, those who use the same style as celebrities may be the influx of fans, those who use Laoganma’s style are unrestrained youth, there are also DIY masters, and literary men and women who customize slogans. Different mobile phone cases meet everyone’s personalized expression, and the rich expression requirements promote the hot sales of mobile phone cases.
Tens of millions of mobile phones are sold every year. According to the general price of 9.9 RMB free shipping for mobile phone cases, this is a hugely profitable market. The strange point is that this market has not been swallowed up by mobile phone manufacturers, but has spawned many scattered shops.
It can also be seen that although the total market of mobile phone cases is huge, it is actually a product that is difficult to manage SKU. When it meets a personalized demand, it is difficult to form standardization, and it is easy to form a backlog of inventory. If manufacturers want to start, they need to start from scratch.
On the other hand, as a product that can be purchased frequently, consumers are generally reluctant to buy expensive mobile phone cases, so 9.9 free shipping is a gold price.
Post time: Sep-01-2022